Laidback Machine Advertising Terms

Version 2026-10 · Laidback Machine LLC, a Golden Era Holdings LLC company

1. Agreement

These terms apply to every advertiser, agency and publisher account on the Laidback Machine platform (“LBM”). Each campaign you launch is an insertion order under these terms. You confirm you are authorized to bind the business you represent.

2. Prepaid balance

• Campaigns are paid from a prepaid balance funded by card through Square. Ads stop serving when the balance or the campaign budget runs out.
• Pay-per-placement purchases are charged in full when you press Run and are refunded to your balance if the campaign is rejected in review.
• Unused balance stays on your account. Requests to withdraw unused balance are handled case by case, less any payment processing fees.

3. Pricing and delivery

• CPM campaigns are charged per thousand viewable impressions; CPC campaigns per valid click; placement campaigns a fixed price per slot per day.
• CPM and CPC campaigns compete in a second-price auction: you pay just enough to win, never more than your bid. Minimum bids are $0.50 CPM and $0.05 CPC.
• LBM Reach forecasts are estimates, not guarantees of delivery. Only placement purchases reserve specific inventory.

4. Ad content

Every ad is reviewed before it runs. We may reject or remove any ad. Ads must not:

• Promote illegal products or services, weapons, tobacco or vaping, recreational drugs, or adult content.
• Make false, misleading or unsubstantiated claims, or impersonate another person or business.
• Link to pages with malware, deceptive downloads, or that do not match the ad.
• Use material you do not have the rights to, including trademarks, music, images and likenesses.
• Discriminate, harass, or target people based on sensitive characteristics.

5. Invalid traffic

Automated, repeated or fraudulent impressions and clicks are filtered and not billed. Publishers may not click their own ads, ask others to click, or place ads on pages built mainly to generate ad traffic. Earnings from invalid traffic may be withheld.

6. Reporting

LBM's recorded impressions, clicks and spend are the basis for billing. Contact us within 30 days if you believe a report is wrong.

7. Publishers

• Approved publishers earn their stated revenue share of advertiser spend on their slots. Affiliate backfill (such as Awin) is paid under the affiliate network's own terms.
• Payouts can be requested once earnings reach $25.00.

8. Privacy

The ad server stores hashed, not raw, IP addresses and a random browser identifier used for frequency capping and fraud checks. Advertisers receive aggregate reports only. Publishers must disclose advertising and analytics in their own privacy policies.

9. Pausing and cancellation

You can pause or end CPM and CPC campaigns at any time; charges stop immediately. Placement purchases that have started are not refundable.

10. Liability

LBM is provided as is. To the extent the law allows, our total liability for any claim is limited to the amount you paid us in the 3 months before the claim. You are responsible for your ads and landing pages and will cover claims arising from them.

11. Changes

We may update these terms. The version you accepted is recorded with each campaign; new campaigns use the current version.

12. Governing law

These terms are governed by the laws of the State of Ohio.